| Traditional Marketing | Digital Marketing | |
| User Target | No | Yes you can define your targeted audience |
| Cost | High | Low you can run your marketing campaign |
| Return on Investment (ROI) | Low | You will get high return on investment |
| Tracking | No | Yes you can track your progress |
| People Reach (Internet) | Without the internet | With the internet without internet, online marketing doesn’t exist |
| Communication | One way | Two way |
| Target market | The message may or may not hit the target market which you have selected | Due to analytical data, your marking will hit the exact targeted audience |
| Ad | Static and unchangeable once you have published an ad you can’t change it | Dynamic and can be revised, suppose you have published an FB ad and there is something wrong in it then immediately you can change it |
| Focus | Business Profit | User satisfaction + business profit |
| People Reach | Low | High |
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