These are the differences b/w digital marketing and traditional marketing
Traditional Marketing | Digital Marketing | |
User Target | No | Yes you can define your targeted audience |
Cost | High | Low you can run your marketing campaign |
Return on Investment (ROI) | Low | You will get high return on investment |
Tracking | No | Yes you can track your progress |
People Reach (Internet) | Without the internet | With the internet without internet, online marketing doesn’t exist |
Communication | One way | Two way |
Target market | The message may or may not hit the target market which you have selected | Due to analytical data, your marking will hit the exact targeted audience |
Ad | Static and unchangeable once you have published an ad you can’t change it | Dynamic and can be revised, suppose you have published an FB ad and there is something wrong in it then immediately you can change it |
Focus | Business Profit | User satisfaction + business profit |
People Reach | Low | High |